5 Practical Applications of Data Science in Marketing

The world has evolved in such a way that it might be a challenge for many marketers to adapt and learn all the new skills and techniques that are currently being used in business marketing. With the ...

P-value: Mythbusters

Without a doubt, the most controversial statistical topic is, by far, p-values. And still, it remains as one of the most misunderstood statistical terms, so much that even scientists struggle to give...

Tableau 2020.2 - Top 10 New Features

On May 6, Tableau released their second feature update of the year. This update comes with big changes to Tableau’s data model that will improve the way we set relationships with our data as well as...

The Best AWS Components For Entrepreneurs And Small Businesses

Amazon Web Services cloud computing and web hosting are not just for mega-corporations like Netflix and Comcast. Small business owners and entrepreneurs can also take advantage of many AWS products.

Top 10 Free Data Set Sources To Practice Your Data Science Skills

Data scientists spend at least half of their time collecting and preparing unruly data before they can actually explore and use it. Collecting data to then clean, test and refine, is not only...

Why You Should Build a Customer-Centric Data Model [And How]

by Jami @ Empirical | December 04, 2019 | CRM, Data Models, Data Science, Data Sets

In this digital era, many organizations are becoming more and more dependent on (big) data. It’s not surprising since this increasing amount of information helps businesses manage their processes...

The Role of Domain Knowledge in Data Science

by Jami @ Empirical | November 25, 2019 | Data Science, Domain Knowledge

Data science is everywhere nowadays: The demand for data scientists in the healthcare industry is at an all-time high, the automotive industry is being re-shaped thanks to AI and data science, and ...

6 Lessons from Human Psychology for Effective Data Visualization

We are constantly being bombarded with visual representations of data. Whether it’s a simple pie chart of the poll figures of the most popular candidate for the next presidential election, a data viz...

Winter ('20) Is Coming to Salesforce

by Jami @ Empirical | August 14, 2019 | CRM, Salesforce, AI, Data Science

Valar Morghulis, Trailblazers! Are you comfortable and cozy in your Classic environment? Much like a not-to-be-named popular HBO show that just ended, Winter (‘20) is coming….and with it comes a...

Hello World--Welcome to the Data Lady Blog

Happy 2020, new readers, and welcome to my blog. ‘Oh, great’, you’re likely thinking. Another blog. Friends, I shared your cynicism which is why I held off writing a blog for a long time. The...

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