Salesforce Spring '21 Release - Top 15 New Features

by Jami @ Empirical | January 11, 2021 | Marketing, CRM, Salesforce, Sales, Quip

Last year, we took on the task of breaking down every important feature in each Salesforce release. Back in September, we covered Winter ’21 Release with its many flow enhancements being the star of...

5 Practical Applications of Data Science in Marketing

The world has evolved in such a way that it might be a challenge for many marketers to adapt and learn all the new skills and techniques that are currently being used in business marketing. With the ...

Salesforce Winter '21 Release - Top 10 Features

by Jami @ Empirical | September 07, 2020 | Marketing, CRM, Salesforce, Data Analytics

Winter is just around the corner, and Salesforce knows it! Winter ’21 already has both official Release Dates and Release Notes.

Salesforce Social Studio: The most powerful social listening solution

Social media has become the #1 place for companies to build their brands, finding new customers, promoting their products and services, and even providing customer service through direct messaging....

Salesforce Summer ‘20 Release - Top 10 Features

Originally scheduled for June 2020, then postponed to July 10TH, Salesforce Summer 2020 Release Notes have been published and we at Empirical have been reading through it and trying out a Pre-Release...

Salesforce Spring ‘20 Release - Feature Highlight

by Jami @ Empirical | February 02, 2020 | Marketing, CRM, Salesforce, Sales

Salesforce Spring ‘20 is here. It will be globally available on February 17, and it came packed with new features.

Top 15 Salesforce AppExchange Apps for 2021 - Empirical’s Selection

by Jami @ Empirical | January 27, 2020 | Marketing, CRM, Salesforce, Sales

With the many challenges that appeared in 2020, there were also many surprises, like Salesforce's acquisition of Slack.

This new year Salesforce has come supercharged, starting with the announce that...

5 Use Cases For Sentiment Analysis In Marketing And Consumer Research

Paid advertising, word of mouth, Internet marketing, and so on. Marketing campaigns are as successful as their implementation and, in this digital era, these techniques have evolved up to a point...

How To Use Artificial Intelligence In Marketing

The impact that artificial intelligence has been making in marketing and business has been huge. We live in a world where it doesn’t matter where you look, you’ll see some form of AI implementation....

Join Our Newsletter

Stay in touch and get notified when we post! We will keep you posted on the changes and innovations within the world of data science.