5 Practical Applications of Data Science in Marketing

The world has evolved in such a way that it might be a challenge for many marketers to adapt and learn all the new skills and techniques that are currently being used in business marketing. With the ...

Data Privacy, Big Data and MarTech: 5 Lessons from Netflix's 'The Great Hack'

If you haven’t watched it yet, it’s probably on your radar, or will be after you finish this reading.

Back in July 2019, the astounding Netflix documentary 'The Great Hack' became an instant hit, and...

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