The Data Lady Blog

Valentine’s Day has arrived!

Heart-shaped balloons are flying everywhere, rose decorations are filling everybody’s Instagram feeds, and handcrafted love letters are being delivered to people all over...

Salesforce Spring ‘20 is here. It will be globally available on February 17, and it came packed with new features.

With the many challenges that appeared in 2020, there were also many surprises, like Salesforce's acquisition of Slack.

This new year Salesforce has come supercharged, starting with the announce that...

Paid advertising, word of mouth, Internet marketing, and so on. Marketing campaigns are as successful as their implementation and, in this digital era, these techniques have evolved up to a point...

The impact that artificial intelligence has been making in marketing and business has been huge. We live in a world where it doesn’t matter where you look, you’ll see some form of AI implementation....

There are dozens of Customer Relationship Management (CRM) tools for businesses to choose from, Salesforce and HubSpot being the most popular examples, but there are others like Freshsales,...

In this digital era, many organizations are becoming more and more dependent on (big) data. It’s not surprising since this increasing amount of information helps businesses manage their processes...

Web scraping is not new. In fact, the whole Internet is based on it. Google and Bing run solely on web scraping to show your search results. Every time you share a link to a YouTube video on...

Finding prospective customers for their company’s products and services to then identify their challenges and needs, and ultimately find a solution for those customers. All of that and everything in...

Data science is everywhere nowadays: The demand for data scientists in the healthcare industry is at an all-time high, the automotive industry is being re-shaped thanks to AI and data science, and ...